Welcome to Nowadays

Made for little ones. Designed for the ones who love them most.

  • Tops

    Everyday essentials that transform morning routines into moments of ease, crafted for all-day comfort that moves seamlessly from play to rest.

    SHOP 
  • Bottoms

    Durable pants and shorts designed with flexibility that honours each adventure, supporting little explorers wherever curiosity takes them.

    SHOP 
  • Sweats

    Versatile jumpers, shorts, and pants that adapt to changing seasons, offering cozy warmth for quiet moments or unexpected weather shifts.

    SHOP 
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Acknowledgement of Country

Nowadays respectfully acknowledges the Traditional Custodians of the land on which we work and live, the Dharug and Gadigal people.

We honour their Elders past, present, and emerging, and are committed to learning from and supporting the ongoing preservation of their culture and traditions.

We acknowledge their wisdom, resilience, and deep connection to the land, waters, and communities. We recognize that this land was never ceded, and we are deeply grateful for the opportunity to create, share, and grow here.