Journal

The Nowadays Journal is a place for parents to gather — because raising little ones was never meant to be done alone.

Here, we share stories, insights, and the quiet truths of parenthood. A village built on honesty, encouragement, and the belief that this season — messy, beautiful, fleeting — is worth savouring together.

The Beauty of Buying Less: Why Timeless, Organic Pieces Make Childhoods (and the Planet) Better

The Beauty of Buying Less: Why Timeless, Organi...

But what if we’ve been sold the wrong idea of “good parenting”? What if care isn’t about more — it’s about enough?

The Beauty of Buying Less: Why Timeless, Organi...

But what if we’ve been sold the wrong idea of “good parenting”? What if care isn’t about more — it’s about enough?

Stories: Holly McCauley

Stories: Holly McCauley

At Nowadays, we’ve always believed that clothes are only part of the story. The real heart of what we do lies in the people who wear them - the parents...

Stories: Holly McCauley

At Nowadays, we’ve always believed that clothes are only part of the story. The real heart of what we do lies in the people who wear them - the parents...

Why Organic Cotton is Best for Children's Clothing: The Nowadays Approach

Why Organic Cotton is Best for Children's Cloth...

Discover why organic cotton is the best choice for children's clothing. Learn about its benefits, care instructions, and why it's worth the investment for your child's wardrobe

Why Organic Cotton is Best for Children's Cloth...

Discover why organic cotton is the best choice for children's clothing. Learn about its benefits, care instructions, and why it's worth the investment for your child's wardrobe

The Nowadays Kidswear Difference: Our Approach to Children's Fashion

The Nowadays Kidswear Difference: Our Approach ...

Explore what sets Nowadays apart in children's fashion. From our considered design process to our commitment to quality, learn how we're redefining premium kidswear through thoughtful details and real understanding...

The Nowadays Kidswear Difference: Our Approach ...

Explore what sets Nowadays apart in children's fashion. From our considered design process to our commitment to quality, learn how we're redefining premium kidswear through thoughtful details and real understanding...

A Guide to Nowadays Clothing: From Everyday Essentials to Seasonal Staples

A Guide to Nowadays Clothing: From Everyday Ess...

Discover how our thoughtfully designed collection works together seamlessly to create a wardrobe that grows with your child. From our signature essentials to seasonal pieces, learn how Nowadays clothing brings...

A Guide to Nowadays Clothing: From Everyday Ess...

Discover how our thoughtfully designed collection works together seamlessly to create a wardrobe that grows with your child. From our signature essentials to seasonal pieces, learn how Nowadays clothing brings...

Nowadays: For Parents Navigating the Raw, Messy, and Beautiful Moments of Raising Kids

Nowadays: For Parents Navigating the Raw, Messy...

Discover Nowadays, an Australian children's clothing brand creating thoughtfully designed, organic cotton pieces for ages 0-5. Quality kids' clothing that simplifies parenthood.

Nowadays: For Parents Navigating the Raw, Messy...

Discover Nowadays, an Australian children's clothing brand creating thoughtfully designed, organic cotton pieces for ages 0-5. Quality kids' clothing that simplifies parenthood.