Our Commitment

Partnering with Children's Ground

At Nowadays, we believe in a future where all children can thrive. That’s why we’re proud to support Children’s Ground, a First Nations organisation creating a new future for the next generation of children.

Children’s Ground’s vision is for First Nations people across Australia to live with self determination and enjoy social, cultural, political and economic justice. For the next generation of children, this means growing up strong in identity and culture, with freedom, opportunity and wellbeing.

The Children’s Ground Approach is a 25-year strategy, designed and led by First Nations communities, that creates systemic change across five key areas: learning, health, wellbeing, employment and community life. Culture, leadership and community decision making are at the centre of this work. By embedding First Nations knowledge and combining it with global leading practice, Children’s Ground is building a different future, and the evidence shows it is working.

We proudly donate 1% of every sale to Children’s Ground to support this vital work. While our contribution is a small part of their massive outworking, we are honoured to play a role in helping advance their vision.

Together with your support, every purchase is meaningful and helps create a fairer future for generations to come.

Acknowledgement of Country

Nowadays respectfully acknowledges the Traditional Custodians of the land on which we work and live, the Dharug and Gadigal people. We honour their Elders past, present, and emerging, and are committed to learning from and supporting the ongoing preservation of their culture and traditions. We acknowledge their wisdom, resilience, and deep connection to the land, waters, and communities. We recognise that this land was never ceded, and we are deeply grateful for the opportunity to create, share, and grow here.